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To goal or not to goooooooal?


By Guadalupe Hirt, Co-Founder of SecondAct|Women 

If you were to ask me if I have goals, I would unequivocally answer “of course!” But unlike my work wife, I’m not a plan girl. I’m not the type to sit and hash out my goals, meaning, I don’t create methodical plans or vision boards to get me from point A to B. I went from mid-woman on the totem pole at public relations agencies to entrepreneur and so I never really had to create goal plans. As an entrepreneur for the past 25 years, I simply just did what I needed to do to get me to my goal or to complete the project. Surprise or not surprise, this approach worked for me.


It wasn’t until I re-connected with Barbara to launch SecondAct|Women in February 2019 that she introduced me to this world of plans, smart goals and vision boards. I was like a deer in headlights bombarding her with questions that I’m sure tested her patience, but she somehow managed not to kill me since I’m here now writing this blog. As she talked me through the rationale, approach and we worked through our own plans like our business plan, marketing plan and PR plan, I started to get it.

Slowly, I began to understand the value and importance of putting idea to paper to give your goal the structure necessary to bring it to life AND to create a working guideline to keep you on track or watch out for that could derail progress. For example, as a two-woman show, there are only so many hours in the day and things we can humanly do before we keel over from exhaustion. Setting goals allows us to prioritize our tasks, focus on key initiatives versus trying to do everything at once. Mind blowing, I know! It’s not like this is rocket science, but when is the last time you said “yes” to a meeting or attended a networking event that did not serve you? We all do it, but when you have a better understanding of what the means to an end journey is to get to your goal, you learn to look at situations with a more focused lens and you learn to prioritize.

This single insight has been a huge personal and professional revelation. For too long I wanted to be everything to everyone and keep the peace, but I realized that we can create bigger impact and shorten the distance between point A and B by setting goals and keeping focused. I’m the first to admit, I’m still a work in progress and I’m so grateful for the patience my partner has had with me because learning this way of thinking and processing life is not easy. It takes time, tremendous flexibility and a willingness to pivot on a dime – which we’ve had to do plenty of times.

​In short, I couldn’t think of a better year to fully embrace this new goal setting practice than this year since by the sheer number, 2020 is a year of clarity. And the only way to clarity is by sitting down, getting real with who you are, creating goals and then hashing out a plan to get there.

I'm rooting for goooooooal!


Get a start on your 2020 goal setting with this SMART Goals starter sheet and worksheet! 


Goals Sheet

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